About Us

PureMama™ began with a feeling every expecting mother knows too well.

Fear.

Not fear of driving.
Not fear of pregnancy.

But that small moment of anxiety every time the seatbelt tightened across a growing baby bump.

For Sarah Mitchell, a mom-to-be from Denver, Colorado, it became something she thought about every single day.

On morning commutes.
Quick grocery runs.
Long road trips.

No matter how she adjusted the seatbelt, the lap belt kept riding up against her belly. It felt uncomfortable, distracting, and emotionally stressful.

And she quickly realized she wasn’t alone.

Everywhere she looked, pregnant women were asking the same questions:

“Is the seatbelt supposed to sit this high?”
“Why does driving feel so uncomfortable now?”
“I just want to protect my baby while staying safe.”

But the options available felt bulky, confusing, or unreliable.

Some products were poorly designed.
Others ignored comfort completely.
And many moms simply continued driving in discomfort because they didn’t know another solution existed.

That’s when the idea for PureMama™ was born.

The Idea

Sarah believed expecting mothers deserved something better.

Something simple.
Something comfortable.
Something that helped position the seatbelt lower across the hips instead of pressing against the belly.

Not a replacement for a seatbelt.
Not a complicated gadget.

Just a thoughtful solution designed specifically for pregnancy.

Something that could help moms feel more comfortable, more secure, and more at ease every time they got in the car.

Creating PureMama™

Sarah worked with product designers and manufacturers to create a maternity safety belt that was:

✔ Easy to install
✔ Comfortable for everyday driving
✔ Secure and stable during use
✔ Adjustable for growing baby bumps
✔ Compatible with most car seats

The goal was simple:

Help moms keep the lap belt positioned lower across the hips and pelvic area while reducing pressure on the belly during drives.

After months of refining the design, PureMama™ was ready.

And the response was immediate.

Mothers started sharing how much more comfortable driving felt.
How they no longer constantly adjusted the seatbelt.
How road trips became easier.
How they finally felt a little more relaxed behind the wheel again.

More Than Just Comfort

For many moms, PureMama™ became more than a car accessory.

It became peace of mind.

A small daily reminder that their comfort matters too.

Because pregnancy already comes with enough stress, discomfort, and worry.

Driving shouldn’t add more.

Today

Today, PureMama™ is trusted by expecting mothers across the country who want a more comfortable and reassuring driving experience during pregnancy.

But our mission remains exactly the same as it was from day one:

To help moms feel safer, more comfortable, and more supported on every journey.

Because motherhood starts long before the baby arrives.

And every mom deserves to feel protected along the way.